OUR PROMISE TO YOU

HOW WE SERVE OUR CLIENTS

     PURCHASING A BEAUTIFUL RUG TO BRING TOGETHER A ROOM DOES NOT MEAN THAT YOU HAVE TO THROW YOUR MONEY AWAY.

     AUTHENTIC PERSIAN RUGS ARE ART THAT HOLD THEIR VALUE AND EVEN APPRECIATE IN VALUE OVER TIME GIVEN THAT CERTAIN CONDITIONS ARE MET.

     FIRSTLY, VESPUCCI RUGS ONLY OFFERS AUTHENTIC HAND-KNOTTED PERSIAN RUGS WHICH MEANS NO COUNTERFEIT RUGS MADE IN INDIA, AFGHANISTAN, PAKISTAN, ROMANIA, AND CHINA WHICH HOLD NO COLLECTIBLE VALUE. ANOTHER WORDS, WHEN WE SAY HERIZ, THAT MEANS THE RUG WAS ACTUALLY MADE IN THE CITY OF HERIZ IN EAST AZERBAIJAN PROVINCE, IRAN. OR WHEN WE SAY QASHQAI, THAT RUG WAS ACTUALLY MADE BY A QASHQAI NOMAD IN THE OUTERSKIRTS OF THE ANCIENT CITY OF  SHIRAZ IN THE FARS PROVINCE OF IRAN. WE ALSO DO NOT PARTICIPATE IN ANY POPULAR TREND. SUCH AS PURPOSELY DAMAGING NEWER RUGS TO MAKE THEM LOOK ANTIQUE OR BLEACHING AND/DYEING RUGS TO MAKE THEM LOOK MODERN OR TO HIDE IMPERFECTIONS.

(PLEASE NOTE THAT COUNTERFEIT RUGS FROM THE ABOVE MENTIONED COUNTRIES ARE RUGS WHICH ARE COPIES OF PERSIAN MOTIFS LABELED WITH IRANIAN CITY NAMES SUCH AS “INDO TABRIZ”, “AFGHAN KAZAK”, “CHINO QOM” AND ETC. THIS DOES NOT INCLUDE BALUCHI RUGS FROM AFGHANISTAN, ANTIQUE AGRA AND KASHMIR RUGS FROM INDIA, AND ART DECO RUGS FROM CHINA.

     SECONDLY, A PERSIAN RUG WILL NOT NECESSARILY HOLD OR GAIN VALUE JUST BECAUSE IT’S AUTHENTIC. THERE ARE MANY FACTORS THAT COME INTO PLAY WHEN A COLLECTOR SUCH AS MYSELF PURCHASES A RUG. FOR A RUG TO BE CONSIDERED COLLECTIBLE, IT MUST FIRSTLY BE EXEMPLARY OF ITS KIND. THE CONDITION OF THE RUG IS EQUALLY IMPORTANT AND FACTORS SUCH AS SYMMETRY, DAMAGE, OR DISREGARDED RUGS WITH UNJUSTIFIABLE WEAR, FADING, COLOR BLEEDING, MISSING BORDERS, CUT AND STITCHED, AND SUCH DEFECTS PLAY A VERY IMPORTANT ROLE IN THE VALUE OF A RUG.

     THIRDLY, OUR COMPETITIVE PRICES ARE BASED ON REALISTIC MARKET VALUES AND OUR IN-HOUSE SERVICING AND LOW OVERHEAD GIVES US A COMPETITIVE ADVANTAGE. MOST IMPORTANTLY, WE STRIVE TO SERVE OUR CLIENTS WITH HONESTY AND INTEGRITY AND AIM TO TREAT THEM IN THE SAME MANNER IN WHICH WE OURSELF WOULD HOPE TO BE TREATED.

     OUR PROMISE TO YOU IS THAT EVERY SINGLE ONE OF OUR RUGS MADE AVAILABLE TO OUR CLIENTS ARE EXEMPLARY OF THEIR KIND, IN PRISTINE CONDITION, AND COMPETITIVELY PRICED.

                              Sincerely,  Meysam Esfahani